Privacy Policy
Last Updated: June 10, 2026
Introduction
DemandTest ("we," "our," or "us") provides a platform that helps individuals and organizations validate ideas, products, services, features, pricing models, and market opportunities through demand testing and market research.
This Privacy Policy explains how information is collected, used, disclosed, and protected when you participate in a demand test hosted on DemandTest.
By participating in a demand test, you acknowledge the practices described in this Privacy Policy.
Information We Collect
Depending on the demand test, we may collect information including:
Information You Provide
- Name
- Email address
- Survey responses
- Feedback and comments
- Qualification responses
- Reservation, waitlist, or preorder interest
- Any other information you voluntarily submit
Automatically Collected Information
When you interact with a demand test, we may collect:
- IP address
- Browser type
- Device information
- Operating system
- Referring website
- Pages visited
- Time spent on pages
- Interaction events
- Session information
This information helps us improve platform performance, analyze demand tests, and prevent abuse.
How We Use Information
We may use collected information to:
- Operate and maintain the DemandTest platform
- Facilitate demand validation and market research
- Analyze demand test performance
- Measure engagement and participant behavior
- Improve products and services
- Prevent fraud, abuse, and misuse
- Comply with legal obligations
Information Shared With Demand Test Creators
Demand tests are created by independent founders, businesses, organizations, consultants, researchers, and product teams.
Information submitted through a demand test may be shared with the creator of that specific demand test.
Creators may use this information for purposes including:
- Market research
- Product discovery
- Product development
- Customer research
- Service validation
- Marketing analysis
- Business planning
By participating in a demand test, you acknowledge that information you provide may be shared with the applicable demand test creator.
DemandTest is not responsible for the privacy practices of individual test creators once information has been shared with them.
Analytics and Behavioral Data
DemandTest may collect behavioral signals that help measure demand and engagement.
Examples include:
- Email signups
- Survey completion
- Pricing interest
- Demo requests
- Reservation interest
- Preorder interest
- Other engagement events
These signals may be used to generate validation metrics, demand scores, and aggregate reporting.
Cookies and Similar Technologies
DemandTest may use cookies, local storage, and similar technologies to:
- Maintain sessions
- Improve user experience
- Analyze usage patterns
- Prevent duplicate submissions
- Measure demand test engagement
You may adjust your browser settings to manage cookies; however, certain functionality may be affected.
Data Retention
We retain information for as long as reasonably necessary to:
- Operate the platform
- Support demand validation activities
- Maintain business records
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
Retention periods may vary depending on the nature of the information collected.
Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction.
No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Your Choices
Subject to applicable law, you may have rights to:
- Access information we maintain about you
- Request correction of inaccurate information
- Request deletion of certain information
- Withdraw consent where applicable
- Opt out of certain communications
Requests may be submitted using the contact information provided below.
Children's Privacy
DemandTest is not intended for children under the age of 13.
We do not knowingly collect personal information from children under 13.
If we become aware that information has been collected from a child under 13, we will take reasonable steps to delete it.
International Users
If you access a demand test from outside the country in which DemandTest operates, you understand that your information may be transferred to and processed in jurisdictions where privacy laws may differ from those in your location.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The updated version will be posted on this page with a revised "Last Updated" date.
Continued participation in demand tests after changes become effective constitutes acceptance of the updated Privacy Policy.